Social networks have become an indispensable tool for companies of all sizes. Through them, companies can connect with their customers, promote their products or services, and generate leads.
As a result of this importance, the demand for Social Media professionals has grown exponentially in recent years. This has led to more and more companies offering remote jobs in this field.
In this blog, we will talk to you about the most common remote Social Media positions in 2024. We will explain the functions performed by the people who occupy these positions and we will give you advice on choosing the ideal one for your company.
- Social Media Strategist
The Social Media Strategist is responsible for developing a company’s Social Media strategy. This strategy must take into account the company’s objectives, its target audience and sector trends.
The specific functions of a Social Media Strategist may vary depending on the company and the size of the Social Media team. However, in general, a Social Media Strategist performs the following tasks:
- Define the company’s Social Media objectives.
- Analyze the company’s target audience.
- Investigate industry trends.
- Develop the Social Media strategy.
- Implement the Social Media strategy.
- Measure the results of the Social Media strategy.
- Social Media Coordinator
The Social Media Coordinator is responsible for executing a company’s Social Media strategy. This person works closely with the Social Media Strategist to ensure that the strategy is implemented effectively.
In general, a Social Media Coordinator performs the following tasks:
- Create and publish content on social networks.
- Interact with followers on social networks.
- Monitor social media metrics.
- Report social media results to the Social Media Strategist.
- Social Media Customer Service Representative
The Social Media Customer Service Representative is responsible for responding to customer queries and complaints on social networks. This person must have in-depth knowledge of the company’s products or services, as well as customer service policies.
The specific functions of a Social Media Customer Service Representative may vary depending on the company and the size of the customer service team. However, in general, a Social Media Customer Service Representative performs the following tasks:
- Respond to customer queries on social media.
- Resolve customer complaints on social networks.
- Generate trust and loyalty among customers on social networks.
3.Social Media Content Designer
The Social Media Content Designer is responsible for creating content for a company’s social networks. This content must be attractive, relevant and effective for the company’s target audience.
A Social Media Content Designer can carry out the following tasks:
- Investigate content trends on social networks.
- Develop creative ideas for social media content.
- Create content on social networks, including text, images, videos and other formats.
- Editing and optimization of content on social networks.
- Social Media Analytics Specialist
The Social Media Analytics Specialist is responsible for analyzing a company’s social media data. This data can help the company understand how its target audience interacts with its social media channels.
The specific duties of a Social Media Analytics Specialist may vary depending on the company and the size of the analytics team. However, in general, a Social Media Analytics Specialist performs the following tasks:
- Collect data from social networks.
- Analyze social media data.
- Generate social media data reports.
- Interpret social network data.
How to choose the ideal remote Social Media position for your company?
Choosing the ideal remote Social Media role for your company depends on a number of factors, including your company’s objectives, the size of your company, and the budget you have available.
Objectives of your company
The first thing you should do is define your company’s objectives on social networks. Do you want to increase brand awareness? Generate leads? Promote products or services?
Once you are clear about your objectives, you can start thinking about the type of Social Media position you need. For example, if your goal is to increase brand awareness, you will need a Social Media Strategist who can develop an effective strategy.
Size of your company
The size of your company will also influence the type of Social Media position you need. Small businesses may need a Social Media Manager who can handle all social media functions.
Larger companies, on the other hand, may need to divide functions into several positions, such as Social Media Strategist, Social Media Coordinator, Social Media Customer Service Representative, Social Media Content Designer, and Social Media Analytics Specialist.
Budget
Lastly, you should also take your budget into account. Social Media positions may vary in price, depending on the candidate’s experience and qualifications.
Once you have taken all of these factors into account, you will be in a position to choose the ideal remote Social Media position for your company.
Here are some additional tips for choosing the ideal remote Social Media role for your company:
- Research the different types of Social Media positions. Learn about the functions, skills, and responsibilities of each position.
- Read the job descriptions. Make sure the duties and responsibilities of the position align with your company’s objectives.
- Talk to Social Media professionals. Ask for advice on how to choose the right position for your company.
Remote Social Media positions are an opportunity for companies of all sizes. Professionals who occupy these positions have the opportunity to work flexibly and from anywhere in the world.
If you are thinking about incorporating a Social Media Manager into your company, it is important that you take into account the functions and skills that each position requires. It is also important to ensure that the candidate has the necessary experience and qualifications for the position.
At BPO LATAM, we have a team of talent attraction experts who can help you find the best candidates for your Social Media positions. Do you want to know more about the topic? Contact us