The End of Geographic Barriers For decades, when companies in the United States or Europe considered outsourcing, the focus automatically shifted to Asia. The promise of low costs was attractive, but the price to pay was high: language barriers, deep cultural differences, and, above all, the nightmare of opposite time zones. The paradigm has changed. In today’s digital economy, agility and real-time communication are not a luxury—they are a necessity. This is where Nearshoring in Latin America (LATAM) positions itself as the winning solution against traditional Offshoring. For companies in the United States and Spain, looking towards LATAM is no longer just about saving money; it is a smart growth strategy. 1. The Time Zone Advantage: Total Synchronization (Time Zone Alignment) The most critical factor for the success of a remote team is the ability to collaborate effectively. Latin America shares virtually the same time zones as the United States (EST, CST, PST). This means your team in LATAM is active at exactly the same time as you are. Benefit: No more…
