Philippines or Latin America? Where to outsource your Virtual Assistant services? 

The Philippines is an Asian country with a long history of outsourcing. For more than 20 years, it has been a popular destination for companies looking to reduce costs and access global talent. 

Currently, the Philippines accounts for 15% of the global outsourcing market. 

On the other hand, in recent years, the concept of nearshoring has gained popularity. Nearshoring refers to the outsourcing of business processes to nearby countries. 

Small and medium-sized businesses (SMEs) in the United States and Spain are increasingly interested in outsourcing their Virtual Assistant services. This is because SMEs seek to reduce costs, improve their productivity and access global talent. 

By outsourcing Virtual Assistant services, SMEs can access qualified and experienced talent that they cannot always find in their local market. In addition, SMEs can reduce their hiring and personnel management costs. 

However, when choosing a Virtual Assistant service provider, SMEs must consider a number of factors, such as cost, quality of service, company culture and geographical proximity. 

When choosing an AV provider, SMEs face an important decision: Philippines or Latin America? 

In this article, we are going to explore the advantages and disadvantages of outsourcing virtual assistant services in the Philippines and Latin America. 


The Philippines is a country with a large English-speaking population. Additionally, the cost of labor in the Philippines is much lower than in the United States or Spain. 

These advantages make the Philippines an attractive destination for SMEs looking to reduce costs. However, there are also some disadvantages that SMEs should consider. 

For example, the business culture in the Philippines may be different from the business culture in the United States or Spain. This can lead to misunderstandings and communication problems. 

Additionally, the distance between the Philippines and the United States or Spain can make it difficult to manage Virtual Assistants. 

Latin America: 

Latin America is a continent with great cultural and linguistic diversity. This means that SMEs can find Virtual Assistants who speak their native language. 

Additionally, Latin America’s geographic proximity to the United States and Spain makes it easier to manage Virtual Assistants. 

Additionally, the cost of labor in Latin America, although it may be higher than the Philippines, is still lower than in the United States or Spain. 

Philippines or nearshoring? 

The decision to hire a Virtual Assistant in the Philippines or in a nearshoring country (LATAM) is an important decision that should be made based on the specific needs of each company. 

Companies looking to reduce costs and access global talent may consider the Philippines as an option. However, companies that value seamless communication and collaboration, and are on a tighter budget, may want to consider nearshoring. 

SMEs must consider a number of factors, such as cost, quality of service, business culture and geographical proximity. 

If you are thinking about outsourcing Virtual Assistant services, it is advisable to contact a trusted service provider for more information. At BPO LATAM we can help you if you are looking to hire Virtual Assistants in Latin America. Contact us – Copyright © 2023. All rights reserved.
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